Markets and business
Connected fitness and wearables outlook
Smartwatches, rings, connected equipment and training apps: how the market is structured, how it makes money, and what has changed since the pandemic boom.
From £249
New edition
UK and Nordic fitness market report 2026
The gym and health-club market mapped across the UK and the Nordics: who operates, how memberships are priced, and where growth and pressure are coming from.
- Format
- PDF, approx. 85 pages, plus data appendix (XLSX)
- Edition
- 2026 edition
- Delivery
- Download as soon as your payment arrives
This is a digital research report. It doesn't sell or promote any product, and nothing in it is medical, training, nutrition, legal or investment advice.
What's included
- Market structure: operators, formats and ownership
- Membership pricing models and how they have shifted
- Low-cost, mid-market, premium and boutique segments compared
- UK and Nordic markets side by side
- Trend map: emerging, growing, established and fading developments
- Data appendix (XLSX)
About this pack
Our flagship annual report sets out how the fitness market is structured, from low-cost 24/7 gyms and mid-market clubs to boutique studios, leisure trusts and digital-only subscriptions, and compares the UK with Sweden, Norway, Denmark and Finland.
Every figure comes with its source, method and date, and the data appendix is supplied as a spreadsheet so you can run your own analysis.
Scope and sources
UK, Sweden, Norway, Denmark and Finland. Company filings and results, trade-body and public statistics, published market research.
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