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Out now: the UK and Nordic fitness market report, 2026 edition. See the report

Norda Fit

Research disclaimer

What our research is, and what it is not.

Last updated 10 November 2026

Information only

Norda Fit publishes market reports, evidence reviews and operator guides about the fitness industry. This website sells research reports only. It does not sell, supply or promote any supplement, equipment or other product, and no company pays to appear in our research.

Not medical, training or nutrition advice

Nothing on this website or in our packs is medical, training or nutrition advice, or a recommendation that anyone should follow a particular training method, diet or recovery practice. Before starting a new exercise programme, or if you have a health condition, speak to your GP or another qualified professional.

A trend is not a recommendation

Describing a trend, or saying it is growing in popularity, does not mean the product, method or practice involved is safe, effective or right for anyone. Where research supports or contradicts a popular claim, we say so and cite the research.

Brands and products

Companies and products are named for research purposes only. Their trade marks belong to their owners, and naming them does not imply any affiliation with, or endorsement by, us or them.

Not legal or financial advice

Operator guides explain the law and guidance in general terms as at their edition date. They are not legal advice. Market reports are not investment advice or a recommendation to buy or sell any security.

Accuracy

We work hard to make our packs accurate and we correct errors. Research, markets and regulation change quickly, so always check the edition date and the primary sources before relying on any information.

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