Markets and business
New editionUK and Nordic fitness market report 2026
The gym and health-club market mapped across the UK and the Nordics: who operates, how memberships are priced, and where growth and pressure are coming from.
From £349
Connected fitness and wearables outlook
Smartwatches, rings, connected equipment and training apps: how the market is structured, how it makes money, and what has changed since the pandemic boom.
- Format
- PDF, approx. 60 pages
- Edition
- 2026 edition
- Delivery
- Download as soon as your payment arrives
This is a digital research report. It doesn't sell or promote any product, and nothing in it is medical, training, nutrition, legal or investment advice.
What's included
- Category map: wearables, connected equipment, apps and platforms
- Hardware-plus-subscription business models compared
- What the post-pandemic correction changed
- Data, privacy and health-claim considerations
- Partnerships between gyms, insurers and platforms
- Full reference library (RIS and BibTeX)
About this pack
Connected fitness went through a boom and a correction in a few short years. This outlook explains how hardware, subscriptions and data now fit together, which business models have held up, and where the category is heading next.
It is written for product, strategy and investor teams who need a sourced view of the segment, not a vendor's pitch.
Scope and sources
UK and Nordic markets, with global context. Company disclosures, regulator guidance, published market research and peer-reviewed studies.
More markets and business
Markets and business
Sports and active nutrition market briefing
How the sports and active nutrition market works in the UK and the Nordics: channels, categories, brands, and the rules on what labels may claim.
From £199